Oh Man.

We Tivo. Which is to say we don't watch commercials.

But the other day this one came on and before we could ba-doop, ba-doop, ba-doop past it, I was hooked. And now, I love Old Spice... and by Old Spice I mean this guy.

My grandpa used to use Old Spice when it was just an aftershave, and I remember pulling it down off his shelf in the bathroom to smell it. The scent was burned into my brain, right alongside the smell of Avon bubble bath, and I didn't discover its updated products until I got close enough to my former work spouse to recognize when he changed his deodorant. It went like this.

Me: "You smell different."

Him: "I'm trying a new deodorant."

Me: "No. Go back to the old one. What kind do you normally use anyway?"

Him: "Old Spice."

Me: "Mmmm. Like my grandpa."

Him: "Mine too."